Rice pudding with fish soup. Broccoli smoothie with goat curry. Scrambled eggs with cat food. These are the sorts of combinations dishwashers deal with every single day.
When you think about it, it’s gross. So we made an ad that makes you think about it. That same ad then introduces Finish Dishwasher Cleaner.
Creativity Online wrote about it here.
With the creative direction of Carlos & Laura, we produced a big, shiny ad. Along with some beautiful OOH.
It doesn't matter how much we plan, the one thing we can count on is that unexpected things will happen.
And it's because unexpected happens, that Nimble offer smart little loans.
This brief came from our Australian office and was put out to our entire creative department. Myself and creative partner Ben Polkinghorne, came up with the idea, line and first spot. The other two are included solely for your entertainment.
When you lose your dog every second counts. So what if there was a way to activate an army of scouts in the exact area your dog was last seen, with the push of a button?
Well, that’s PEDIGREE Found. Register your dog for piece of mind, and if they go missing just press the LOST button. This creates lost dog alert mobile ads in the area your dog was last seen instantly, geo-targeted to a pinpoint radius of 2.5 kilometers and personalised with your dogs information.
This, along with notifications to all Found app users nearby, gives our network of eyes all the details they need to bring your dog home safely, and quickly.
To create Found, Pedigree and Google collaborated on a revolutionary new system to push out dynamic, location specific display media in a matter of seconds – down from up to 30 minutes. So now, thanks to Found, your dog won’t stay lost for long.
Before this idea, there was Share for Dogs. A proactive idea that pushed the boundaries of what YouTube was comfortable with at the time. This ultimately forged a relationship with Google and Colenso BBDO, which led to them approaching us with their new banner technology before anyone else, 12 months later.
‘Slacktivism’ is posing a real problem for charities. Many believe that simply by liking a post, they’re effecting change for good. With Share for Dogs, we turned this problem into our solution. We created a new mechanic we’re calling “Sharity” – by simply enjoying and sharing a video, you’re actually raising money for charity. When a video is ‘monetized’, YouTube share 55% of advertising revenue with the owner of the video – in this case, the PEDIGREE® Adoption Drive. The more views, the more money we raise. We created the cutest puppy video in history that explains this mechanic. The people get cute puppies; the puppies raise money for their fellow dogs. Everyone wins.
These days teenagers are inspired by musicians, movie stars and entrepreneurs, rather than books. But what shapes the people who shape the world? Turns out it’s books. So to remind teenagers of the power of the written word, we simply showed them what shapes the people who shape the world.
A proactive idea myself and creative partner Ben Polkinghorne, created, sold and executed. We’re now working with schools to create factual, custom cards for the inside cover of books on their curriculum.
At the end of 2014, BBDO agencies around the world were asked to throw in ideas for the global repositioning of Pedigree.
Long story short, myself and my creative partner Ben Polkinghorne, cracked ‘Feed the Good’ and a TVC script.
That saw us flying to L.A. in April for a shoot with Lance Acord, alongside BBDO New York.
A write up of the work can be found here.
And below is a kind set of words written by Greg Ketchum. (Executive Vice President, Executive Creative Director at BBDO New York).
"Ben and Scott are two of the most impressive eaters I have ever worked with. Their formidable appetites are matched only by their prodigious talents, which I was fortunate enough to experience working with them on the global positioning and campaign launch for Pedigree. I look forward to working – and eating – with them again in the future."
Stolen Rum was looking to send its new rum, Coffee and Cigarettes, to influencers throughout New Zealand, Australia and the United States. Ben and I came up with the concept. Kelvin Soh of ddmmyy designed the exterior.
It was shared on Instagram.